FRONTLINE'S ECO-QR CODE
Each garment we produce can be assigned a unique Frontline ECO-QR code that is printed and attached directly to the garment. Once scanned with any smart phone, this code communicates both the actual EIM score of the product and the projected EIM score of the same wash done using non-sustainable methods. This will show how impactful the savings on every single jean we produce is.
Sustainability is important to us
Whether through or reduction of water, energy, waste and material, or through the use of technology and solar, sustainability touches every part of our process.
WE PROUDLY PRODUCED
29 MILLION
JEANS OVER THE LAST 5 YEARS
Sustainability
WHAT IS THE EIM SCORE ?
EIM is a simple tool that allows our laundry technicians to measure and assess the environmental impact of our finishing process.
The tool measures the impact on water use, chemical use, energy use and worker exposure.
The lower the score the better.
Madison Ford
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Materials
It all starts with fabric and our in-house Frontline library of sustainable fabrics is constantly being updated with the latest and greatest developments from around the world. We are your one-stop shop for fabric R&D.
100%
of production is air dried using 90% less power
90%
reduced Co2 emissions
400,000 kWh
of power saved per year - equivalent to 1,129,400 km driven by an average passenger car
Energy
Our ambient hang-dry conveyor system eliminates 90% of the normal power consumption needed to power conventional dryers at most laundries. Because of this power savings the greenhouse gas emissions from drying are also reduced by 90%. This is equal to the savings of 400 thousand kWh of power which can power 150 electric cars for an entire year.
Solar
By the end of Q1 2023, our long awaited solar power installation will be complete. Our energy savings for 2021 will be 5.5million kWh, which could power 2400+ electric cars for an entire year. Our conversion to renewable energy will reduce total greenhouse gas emissions and environmental impact to almost zero during the generation of our solar power.
Waste
Our Frontline water treatment plant is monitored and audited by 3rd party officials to ensure that every drop is free of post-processing waste. The post-processed water waste (sludge) that is removed is mixed with conventional cement, donated, and made into building blocks used in local civic construction projects. At the end of the Frontline process, there is zero harmful discharge into the water system.
Collaborations and Partnerships for a Circular Future
WATER
100% recycled water after evaporation
We conserve this much because we process and treat 100% of our post-laundry wastewater before it is pumped back into our system. Once it enters the laundry again, the treated water is mixed with 1.5 to 3 liters of fresh water for every 85-100 liters of recycled water.
Madison Ford
WE SAVE
100,000,000
LITERS OF WATER PER YEAR
Traditional denim manufacturing uses 85L to 100L of fresh water per garment in finishing.
Our process uses 1.5L to 3L of fresh water per garment in finishing.
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